Greece is undergoing a significant digital transformation in its tourism sector, aiming to enhance visitor experiences and streamline industry operations. This comprehensive strategy encompasses various initiatives, from developing specialized digital platforms to overhauling the Greek National Tourism Organization’s (GNTO) digital presence.
Key Initiatives in Greece’s Digital Tourism Transformation
1. Development of Specialized Digital Platforms
The Greek government has introduced several digital platforms to enhance different aspects of tourism.
- Mountain Tourism Platform – A new digital space dedicated to Greece’s mountainous regions, highlighting destinations, cultural heritage, and outdoor activities.
- Marine Tourism Platform – Designed to map Greece’s tourist port infrastructure, offering insights into marina services and yachting opportunities.
- Diving and Underwater Tourism Platform – This initiative will include an interactive map of diving destinations, information on diving centers, and an AI assistant for personalized recommendations, all while promoting the protection of underwater ecosystems.
- Agritourism and Gastronomy Platform – A digital hub connecting agritourism and gastronomy, incorporating an interactive map and acting as a national Destination Management Organization (DMO) for local food and agritourism businesses (source).
- Wellness Tourism Application – An AI-driven application that offers travelers wellness-focused recommendations, maps, and support in case of travel disruptions.
- Digital Nomads Platform – A dedicated platform for digital nomads, providing relocation assistance, local resources, and networking opportunities.
2. Digital Transformation of the Greek National Tourism Organization (GNTO)
The GNTO is undergoing a digital overhaul, developing an innovative information system that will replace the existing Visit Greece platform. This advanced system integrates artificial intelligence to provide travelers with instant, customized information, including itinerary suggestions, attraction searches, and real-time ticket pricing. Furthermore, an AI-powered Information Desk will be introduced to support visitors (source).
3. Introduction of the ‘mAI Greece’ Mobile Application
Greece has launched the mAI Greece app, a pioneering AI-driven mobile application designed to provide real-time, tailored travel information to visitors. This digital tool aims to streamline navigation and enhance the tourism experience through interactive features and smart recommendations.
4. Establishment of the Eastern Mediterranean Coastal and Maritime Tourism Observatory
To promote sustainability in tourism, Greece is developing a standardized framework to measure the environmental impact of coastal and marine tourism. A digital platform and dedicated website will support this initiative by providing key insights and data analysis on tourism trends and sustainability measures (source).
Conclusion
Greece’s commitment to digital transformation in tourism reflects a strategic effort to enhance visitor experiences, promote sustainable practices, and maintain a competitive edge in the global tourism market. Through specialized digital platforms, AI-driven applications like mAI Greece, and major infrastructure investments, the country is positioning itself as a leading smart tourism destination. With strong governmental support and continuous innovation, Greece is set to redefine the future of tourism.